Connect Global Property Developers Directly With Chinese High‑Net‑Worth Investors BEIJING, China in November 2026 — Overseas P+I, Northern China’s flagship trade event for overseas real‑estate, global asset‑allocation and cross‑border planning, has formally opened exhibitor recruitment for its 15th edition, taking place 21‑23 May 2027 at China National Convention Center, BeijingOvers.... Organised by Hobby World International Business Co., Ltd., the three‑day expo creates an offline marketplace for international luxury‑property developers, overseas real‑estate agencies and related service providers to meet Chinese end‑buyers face‑to‑face, alongside domestic distribution partners, agents and intermediaries.

Driven by wealth accumulation, demand for diversified global‑asset allocation remains steady among Chinese high‑net‑worth households. According to Hurun Wealth Report data, Beijing hosts 728,000 high‑net‑worth families, of which 296,000 own personal assets exceeding CNY 10 million, ranking top nationwide. A considerable share of these households keep an open mind toward overseas residential, resort and investment‑grade real‑estate as part of wealth‑diversification strategies, creating tangible market opportunities for property projects from the Middle East, Greece, Southern Europe, Southeast Asia and other global destinations. As China’s political, business and cultural hub, Beijing draws affluent decision‑makers from across northern and inland China, making it a strategic venue for overseas developers aiming to tap into China’s investor community.

    The prior September‑2026 edition delivered proven market results for international participants. Over 80 % of exhibitors reported satisfaction with visitor quality and overall event performance. Many overseas real‑estate firms secured genuine buyer enquiries, on‑site intent leads and new local‑channel cooperation opportunities during the show. Building on this track‑record, the 15th Overseas P+I will further scale up multi‑channel visitor‑acquisition work. The organising team will run outreach via industry alliances, search engines, mainstream Chinese social‑media platforms including Douyin and Xiaohongshu, influencer collaborations and offline community campaigns. Joint‑invitation programmes with international schools, financial institutions and premium‑service providers will selectively bring in HNW families with cross‑border‑planning intentions.

    A major competitive advantage of the upcoming show is its co‑location with the 67th China Franchise Expo, China’s largest and most‑attended franchise exhibition, projected to draw 40,000 investor‑profile attendees. Two expos share entry flows and public areas, giving Overseas P+I exhibitors extra access to high‑intent investors who are actively researching cross‑border investment opportunities. While end‑buyer meetings remain the top priority for overseas property vendors, the expo will also welcome real‑estate distributors, agencies, consulting firms and industry practitioners from all over China, opening possibilities for local‑market channel development and business‑partnership building.

    During the exhibition period, supporting programmes will include the 8th Overseas Days Global Planning Forum, an exclusive industry networking cocktail reception, plus more than 30 project‑briefing sessions. These sessions offer exhibitors additional brand‑exposure and lead‑generation channels. The show expects to assemble nearly 150 premium overseas projects covering luxury residentials, resort homes, commercial real‑estate and cross‑border consulting services. Immigration‑related offerings will play a supporting role; overseas property and global asset‑planning constitute the core audience interest.

    Booth reservations are now officially open for overseas developers, international property agencies and relevant cross‑border‑service organisations. Early confirmation is strongly recommended as desirable positions are expected to be taken quickly.

    The 16th Overseas P+I Beijing session is scheduled for November 2027, again at China National Convention Center, for those unable to join the May 2027 event.

Contact for Exhibitor Enquiries

Organising Committee, The 15th Overseas P+I Hobby World International Business Co., Ltd. Email: liangchen@ciec.com.cn